Last week the Earls Court Exhibition Centre held the annual Great British Beer Festival. As part of the festival, they run a hat day, which was on Thursday August 4th, so along I went with the UKWaspWatch hat.
The hat is approximately 20 inchesÂ tall, and was designed as part of the campaign last year. I hadnâ€™t anticipated just how awkward this would be to wear and the attention it would generate. The afternoon started with a stringent security check as I attempted to walk into the venue. The security team just couldnâ€™t understand why I needed such a big bag, even asking if it was a tent. When they opened the bag and a huge wasp nest hat was revealed they couldnâ€™t help but smirk.
really loved it! I circled the venue for about three hours and had hundreds of requests for photos, as well as numerous people asking about UKWaspWatch. Even those who werenâ€™t approaching me could be heard talking about the hat and UKWaspWatch, the hat really was the star of the show!
As part of the day they were running a competition for the best hat, I had stiff competition with last yearâ€™s winner returning for a second time running; however the UKWaspWatch hat pulled through and was awarded the title. I was given a trophy, and various other goodies including a t-shirt, set of glasses, book, key ring and pen.
For someone who doesnâ€™t drink beer, I thoroughly enjoyed the festival. While winning definitely contributed to my enjoyment, it was great to see the interest in UKWaspWatch from a variety of people including those you would expect, such as bee keepers and professional gardeners, right through to those you wouldnâ€™t, such as young guys on a stag party.